Here at Gin Raiders, we do more than write about current events in gin and spirits. ‘More Antioxidants Than Blueberries’: Gordon Ramsay Gin Ads Banned for Nutritional Claims Gin Discontinued for ‘Wholly Irresponsible’ Medicine Bottle Design “Our partnership with the NBPA is just one way The Prisoner is working toward social and racial equality and amplifying voices committed to a more just and inclusive society,” the wine company wrote.Ģ0,231 Wine Bottles Without Tax Labels Seized From Illegal Operation That Took Place in ‘Hidden’ Room also partnered with the National Basketball Players Association (NBPA) for the 2022 premiere of the association’s “Game Change Game” documentary. The non-profit organization provides aid for impoverished communities that have been “disproportionately impacted by the ills of the U.S. Proceeds from this series will go to Rubicon Programs. The brand has also announced its collaboration with artist Chris Burnett to launch an annual series of limited-edition wines entitled Corrections. “We are acutely aware of the responsibility we have in using The Prisoner’s platform to drive awareness and action,” the brand wrote. is now committed to prison reform, as detailed on the brand’s website. In an effort to shift its marketing message and branding, The Prisoner Wine Co. Other wine bottle imagery depicts numerous scratches on cell walls and chained-up individuals. Helena tasting room was outfitted in shackles and prison cell-like bars, and that the company released wines with lurid names like Derange and Eternally Silenced - all of which seemed to trivialize the harsh realities of mass incarceration in our society,” said San Francisco Chronicle wine critic Esther Mobley. “I was struck by how distasteful it seemed that the St. However, it has been noted that The Prisoner Wine Co.’s branding could be considered distasteful. Beyond its labeling, the wine itself is well-received, with its flagship red blend ranking as the U.S.’s third-best-selling wine in the over $25 category, according to reports. The unique style has played a role in its rise in popularity as consumers reach for eye-catching bottles. The Prisoner Wine Co., a Constellation-owned spirits producer, is well-known for its edgy label and overall creepy aesthetics. (Photo: The Prisoner Wine Co.)Ī wine company with branding imagery that appears to glamorize tropes of incarceration is shifting its focus to prisoner reform, reported The Spirits Business. ®Aeroplan is a registered trademark of Aeroplan Inc., used under license.This wine brand is now dedicated to using its platform to support bail and incarceration reform. You may also visit the LCBO Privacy Policy for further details. If you have questions regarding the collection and use of your personal information please contact LCBO’s Freedom of Information and Privacy Office: 100 Queens Quay East, 9th Floor, Toronto, ON, M5E 0C7, or 41. If you provide your Aeroplan member number we also will use LCBO purchases made using this number to customize the communications and offers you receive. The personal information related to an LCBO Email subscription, including information collected through the use of cookies and similar tracking technologies that can sometimes be considered personal information, is collected under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act and will be used for the purpose of providing you with communications and offers from the LCBO.
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